HP for SMB

Operator of Promotional Incentive (“Incentive”): 

The Incentive is operated and promoted by Consenna Limited (“Consenna”).  

Incentive Duration: 

The Incentive begins on 01st June 2024 and ends on 31st August 2024.  It is a strict requirement that all claims must be submitted to and validated and approved by Consenna within such Incentive period in order for a participant to be eligible for any prizes.  

Registration and Participation: 

Participants are automatically opted in from the Hewlett Packard (“HP”) for Small and Medium Businesses (“SMB”) Programme details. 

Participation is voluntary and subject to adherence to these terms and conditions. 

There will be main prizes (“Main Prize”) and Spot prize/s (“Spot Prize”) as part of the Incentive.  

Main Prize Point Accrual*: 

Points will be awarded to participants who complete the below actions during the Incentive period; 

50 points – per submitted claim approved by Consenna 

10 points – per invoiced HP hardware device on approved claim 

Spot Prize Point Accrual*: 

10 points – Post provided social assets on Linkedin, capped at 10 points per week 

50 points – Win challenge – Winner from entrants who have posted, drawn at random 

*Consenna PAMs will liaise with Reseller point of contact to identify the assigned account manager for each approved claiming company, points eligible against these approved claiming companies will be awarded to the reseller representative that is identified as the assigned account manager.  Points will be attributed only once the evidence applicable is verified, uploading insufficient evidence or providing false or untrue information will mean points cannot be awarded and participant’s place in the Incentive as a whole is potentially forfeit. Validation of points is conducted by Consenna Support and all decisions of Consenna relating to allocation or validation of points or approval of claims are at its sole and absolute discretion and are final and binding on all participants in the Incentive.  Allocation and validation of points and prizes will be based on Consenna’s records only and not those of any participant or third party.  

Prize Scoring: 

Main Prizes are awarded at the reseller representative level based on units claimed through HP for SMB promotions (visit promosforsmb24.com ) during the Incentive period. 

IT reseller representatives earn 50 points per approved claim. The top three scoring IT reseller representatives win 1st, 2nd, and 3rd places respectively. 

Prizes and Selection of Winners: 

1st Place TBC 

2nd Place – TBC 

3rd Place – TBC 

Ties will be resolved through a random draw. 

All decisions relating to allocation of prizes and selection of winners will be made by Consenna at its sole and absolute discretion and are final and binding on all participants in the Incentive. 

Spot Prizes will be awarded to a singular winner, points accrued through the Spot challenges will be counted towards the main prize point accrual.  Spot Prizes will be announced at random durations throughout the incentive period.  The winner of the previous Spot Prize will be announced via the Monday mail. 

Data Protection and Privacy: 

Personal data collected during programme participation will be used solely for the purpose of administering the Incentive. 

All data processing will be in compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. 

Data will be retained for 3 months maximum post completion of the Incentive and full delivery of all prizes to support reconciliation and customer support only. Post this period personal data will be deleted and purged from Consenna systems permanently.  


This Incentive is open exclusively to channel salespeople employed by IT resellers who are part of the HP for SMB Programme in the United Kingdom. 

The Main Prize incentive is open to IT resellers who are part of the HP for SMB Programme in the United Kingdom and have a minimum of 1 valid participant through the Incentive period. 

Participants must be 18 years or older and legally authorised to work in the UK. 

Reseller representatives must have a minimum of 250 points to be eligible for any benefits or rewards.  Eligibility is contingent upon reaching this specific threshold and reseller representatives with fewer than 250 points will not qualify for any benefits or rewards. 

It is at Consenna’s sole and absolute discretion as to whether any eligibility requirements for the Incentive have or have not been met.  Consenna’s decision on this matter is final and binding on all participants in the Incentive. 


Participants must adhere to their employer’s policies and all applicable laws and regulations, including taxation and reporting requirements. Prizes are non-transferable and hold no cash value. They may not be exchanged, sold, or redeemed for cash or any other form of compensation.  Consenna is not responsible for any taxes, as required by law, arising from the provision of any prizes. 

Programme Modification/Termination: 

Consenna reserves the right to modify, suspend, or terminate the Incentive at any time due to unforeseen circumstances or legal requirements or for other good reason in Consenna’s sole and absolute discretion. Participants will be notified of any changes via email with a minimum of 48 hours’ notice. Consenna reserves the right to the right to change these terms and conditions and the amended terms will apply upon notification of the same. 

Ethical Conduct and Fair Play: 

Consenna is committed to maintaining the highest standards of integrity and ethical conduct in the administration of this Incentive. Participants are expected to adhere to a spirit of fair play and ethical behaviour at all times. Any form of misconduct, including fraudulent point accrual or misrepresentation, will result in disqualification from the programme and potential disciplinary action from the participant’s employer. Consenna reserves the right to audit any and all activities related to this programme to ensure compliance with these principles. 

Governing Law and Dispute Resolution: 

These terms are governed by the laws of the United Kingdom. Any disputes shall be subject to the exclusive jurisdiction of the UK courts. 

Limit of Liability: 

Consenna shall not be liable for any loss, damage, injury, or any other claim related to the prizes provided or any activities conducted as part of this Incentive, including but not limited to claims relating to refusal, cancellation, withdrawal or handling of the Incentive or any prizes or any failure or inability to take advantage of the Incentive for any reason. Participants accept prizes at their own risk and are solely responsible for any liabilities arising from prize usage. This limitation of liability does not exclude any liabilities that cannot be lawfully excluded under applicable UK law. 

Contact Information: 

For enquiries, participants can contact support@consenna.com. 


By participating, individuals acknowledge and agree to these terms and conditions. 

Prize Delivery: 

Prize delivery notifications to winners, with varied logistics and timing, may extend to 30/08/2024. 

Prize Substitution: 

In the event that a specific prize becomes unavailable due to circumstances beyond our control, Consenna reserves the right to substitute a prize of equal or greater value. Participants will be notified of any such substitution at the earliest possible convenience. The substitute prize will be chosen to closely match the original in terms of value and appeal, ensuring fairness and transparency in the prize allocation process. 

Effective Date: 

These terms and conditions are effective as of 01/06/2024